Privacy Policy

Preamble

With the following privacy policy we wouldlike to inform you which types of your personal data (hereinafter alsoabbreviated as "data") we process for which purposes and in whichscope. The privacy statement applies to all processing of personal data carriedout by us, both in the context of providing our services and in particular onour websites, in mobile applications and within external online presences, suchas our social media profiles (hereinafter collectively referred to as"online services").

The terms used are not gender-specific.

Last Update: 29. October 2024

Table of contents

  • Preamble
  • Controller
  • Overview of processing operations
  • Relevant legal bases
  • Security Precautions
  • Transmission of Personal Data
  • International data transfers
  • General Information on Data Retention and Deletion
  • Rights of Data Subjects
  • Business services
  • Business processes and operations
  • Providers and services used in the course of business
  • Payment Procedure
  • Provision of online services and web hosting
  • Use of Cookies
  • Special Notes on Applications (Apps)
  • Registration, Login and User Account
  • Single Sign-on Authentication
  • Blogs and publication media
  • Contact and Inquiry Management
  • Chatbots and chat functions
  • Push notifications
  • Artificial Intelligence (AI)
  • Cloud Services
  • Newsletter and Electronic Communications
  • Web Analysis, Monitoring and Optimization
  • Online Marketing
  • Profiles in Social Networks (Social Media)
  • Plugins and embedded functions and content
  • Management, Organization and Utilities
  • Changes and Updates
  • Terminology and Definitions

Controller

Tician Streifeneder
Innstraße 69b
94032
Passau

Authorised Representatives: TicianStreifeneder, Dominik Scherndl

E-mail address: tician@meetflow.app

Legal Notice: getmeetflow.app/imprint

Overview of processing operations

The following table summarises the types ofdata processed, the purposes for which they are processed and the concerneddata subjects.

Categories of Processed Data

  • Inventory data.
  • Payment Data.
  • Contact data.
  • Content data.
  • Contract data.
  • Usage data.
  • Meta, communication and process data.
  • Audio recordings.
  • Log data.
  • Creditworthiness Data.

Categories of Data Subjects

  • Service recipients and clients.
  • Employees.
  • Prospective customers.
  • Communication partner.
  • Users.
  • Business and contractual partners.
  • Third parties.
  • Customers.

Purposes of Processing

  • Provision of contractual services and fulfillment of contractual obligations.
  • Communication.
  • Security measures.
  • Direct marketing.
  • Web Analytics.
  • Targeting.
  • Office and organisational procedures.
  • Remarketing.
  • Conversion tracking.
  • Clicktracking.
  • Affiliate Tracking.
  • A/B Tests.
  • Organisational and Administrative Procedures.
  • Feedback.
  • Heatmaps.
  • Marketing.
  • Profiles with user-related information.
  • Authentication processes.
  • Provision of our online services and usability.
  • Assessment of creditworthiness.
  • Information technology infrastructure.
  • Financial and Payment Management.
  • Public relations.
  • Sales promotion.
  • Business processes and management procedures.
  • Artificial Intelligence (AI).

Relevant legal bases

Relevant legal bases according to theGDPR: In the following, you will find an overviewof the legal basis of the GDPR on which we base the processing of personaldata. Please note that in addition to the provisions of the GDPR, national dataprotection provisions of your or our country of residence or domicile mayapply. If, in addition, more specific legal bases are applicable in individualcases, we will inform you of these in the data protection declaration.

  • Consent (Article 6 (1) (a) GDPR) - The data subject has given consent to the processing of his or her personal data for one or more specific purposes.
  • Performance of a contract and prior requests (Article 6 (1) (b) GDPR) - Performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
  • Compliance with a legal obligation (Article 6 (1) (c) GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Legitimate Interests (Article 6 (1) (f) GDPR) - the processing is necessary for the protection of the legitimate interests of the controller or a third party, provided that the interests, fundamental rights, and freedoms of the data subject, which require the protection of personal data, do not prevail.

National data protection regulations inGermany: In addition to the data protectionregulations of the GDPR, national regulations apply to data protection inGermany. This includes in particular the Law on Protection against Misuse ofPersonal Data in Data Processing (Federal Data Protection Act - BDSG). Inparticular, the BDSG contains special provisions on the right to access, theright to erase, the right to object, the processing of special categories ofpersonal data, processing for other purposes and transmission as well asautomated individual decision-making, including profiling. Furthermore, dataprotection laws of the individual federal states may apply.

Reference to the applicability of theGDPR and the Swiss DPA: These privacy policy servesboth to provide information pursuant to the Swiss Federal Act on DataProtection (FADP) and the General Data Protection Regulation (GDPR). For thisreason, we ask you to note that due to the broader spatial application and comprehensibility,the terms used in the GDPR are applied. In particular, instead of the termsused in the Swiss FADP such as "processing" of "personaldata", "predominant interest", and "particularly sensitivepersonal data", the terms used in the GDPR, namely "processing"of "personal data", as well as "legitimate interest" and"special categories of data" are used. However, the legal meaning ofthese terms will continue to be determined according to the Swiss FADP withinits scope of application.

Security Precautions

We take appropriate technical andorganisational measures in accordance with the legal requirements, taking intoaccount the state of the art, the costs of implementation and the nature,scope, context and purposes of processing as well as the risk of varyinglikelihood and severity for the rights and freedoms of natural persons, inorder to ensure a level of security appropriate to the risk.

The measures include, in particular,safeguarding the confidentiality, integrity and availability of data bycontrolling physical and electronic access to the data as well as access to,input, transmission, securing and separation of the data. In addition, we haveestablished procedures to ensure that data subjects' rights are respected, thatdata is erased, and that we are prepared to respond to data threats rapidly.Furthermore, we take the protection of personal data into account as early asthe development or selection of hardware, software and service providers, inaccordance with the principle of privacy by design and privacy by default.

Securing online connections through TLS/SSLencryption technology (HTTPS): To protect the data of users transmitted via ouronline services from unauthorized access, we employ TLS/SSL encryptiontechnology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) arethe cornerstones of secure data transmission on the internet. Thesetechnologies encrypt the information that is transferred between the website orapp and the user's browser (or between two servers), thereby safeguarding thedata from unauthorized access. TLS, as the more advanced and secure version ofSSL, ensures that all data transmissions conform to the highest securitystandards. When a website is secured with an SSL/TLS certificate, this isindicated by the display of HTTPS in the URL. This serves as an indicator tousers that their data is being securely and encryptedly transmitted.

Transmission of Personal Data

In the course of processing personal data,it may happen that this data is transmitted to or disclosed to other entities,companies, legally independent organizational units, or individuals. Recipientsof this data may include service providers tasked with IT duties or providersof services and content that are integrated into a website. In such cases, weobserve the legal requirements and particularly conclude relevant contracts oragreements that serve to protect your data with the recipients of your data.

International data transfers

Data Processing in Third Countries: If weprocess data in a third country (i.e., outside the European Union (EU) or theEuropean Economic Area (EEA)), or if the processing is done within the contextof using third-party services or the disclosure or transfer of data to otherindividuals, entities, or companies, this is only done in accordance with legalrequirements. If the data protection level in the third country has beenrecognized by an adequacy decision (Article 45 GDPR), this serves as the basis fordata transfer. Otherwise, data transfers only occur if the data protectionlevel is otherwise ensured, especially through standard contractual clauses(Article 46 (2)(c) GDPR), explicit consent, or in cases of contractual orlegally required transfers (Article 49 (1) GDPR). Furthermore, we provide youwith the basis of third-country transfers from individual third-countryproviders, with adequacy decisions primarily serving as the foundation."Information regarding third-country transfers and existing adequacydecisions can be obtained from the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en.Within the context of the so-called "Data Privacy Framework" (DPF),the EU Commission has also recognized the data protection level for certaincompanies from the USA as secure within the adequacy decision of 10th July2023. The list of certified companies as well as additional information aboutthe DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/s/.We will inform you which of our service providers are certified under the DataPrivacy Framework as part of our data protection notices.

General Information on Data Retention and Deletion

We delete personal data that we process inaccordance with legal regulations as soon as the underlying consents arerevoked or no further legal bases for processing exist. This applies to caseswhere the original purpose of processing is no longer applicable or the data isno longer needed. Exceptions to this rule exist if statutory obligations orspecial interests require a longer retention or archiving of the data.

In particular, data that must be retainedfor commercial or tax law reasons, or whose storage is necessary for legalprosecution or protection of the rights of other natural or legal persons, mustbe archived accordingly.

Our privacy notices contain additionalinformation on the retention and deletion of data specifically applicable tocertain processing processes.

In cases where multiple retention periodsor deletion deadlines for a date are specified, the longest period alwaysprevails.

If a period does not expressly start on aspecific date and lasts at least one year, it automatically begins at the endof the calendar year in which the event triggering the period occurred. In thecase of ongoing contractual relationships in the context of which data isstored, the event triggering the deadline is the time at which the terminationor other termination of the legal relationship takes effect.

Data that is no longer stored for itsoriginally intended purpose but due to legal requirements or other reasons areprocessed exclusively for the reasons justifying their retention.

Further information on processingmethods, procedures and services used:

  • Data Retention and Deletion: The following general deadlines apply for the retention and archiving according to German law:

  • 10 Years - Fiscal Code/Commercial Code - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheet as well as the necessary work instructions and other organisational documents, booking receipts and invoices (Section 147 Paragraph 3 in conjunction with Paragraph 1 No. 1, 4 and 4a of the German General Tax Code (AO), Section 14b Paragraph 1 of the German VAT Act (UStG), Section 257 Paragraph 1 Numbers 1 and 4, Paragraph 4 of the German Commercial Code (HGB)).
  • 6 Years - Other business documents: received commercial or business letters, copies of dispatched commercial or business letters, and other documents to the extent that they are significant for taxation purposes, for example, hourly wage slips, operating accounting sheets, calculation documents, price tags, as well as payroll accounting documents, provided they are not already accounting vouchers and cash register tapes Section (Section 147 Paragraph 3 in conjunction with Paragraph 1 No. 2, 3, 5 of the German General Tax Code (AO), Section 257 Paragraph 1 No. 2 and 3, Paragraph 4 of the German Commercial Code (HGB)).
  • 3 Years - Data required to consider potential warranty and compensation claims or similar contractual claims and rights, as well as to process related inquiries, based on previous business experiences and common industry practices, will be stored for the duration of the regular statutory limitation period of three years. This period begins at the end of the year in which the relevant contractual transaction took place or the contractual relationship ended in the case of ongoing contracts (Sections 195, 199 of the German Civil Code).

Rights of Data Subjects

Rights of the Data Subjects under the GDPR:As data subject, you are entitled to various rights under the GDPR, which arisein particular from Articles 15 to 21 of the GDPR:

  • Right to Object: You have the right, on grounds arising from your particular situation, to object at any time to the processing of your personal data which is based on letter (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions. Where personal data are processed for direct marketing purposes, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such marketing, which includes profiling to the extent that it is related to such direct marketing.
  • Right of withdrawal for consents: You have the right to revoke consents at any time.
  • Right of access: You have the right to request confirmation as to whether the data in question will be processed and to be informed of this data and to receive further information and a copy of the data in accordance with the provisions of the law.
  • Right to rectification: You have the right, in accordance with the law, to request the completion of the data concerning you or the rectification of the incorrect data concerning you.
  • Right to Erasure and Right to Restriction of Processing: In accordance with the statutory provisions, you have the right to demand that the relevant data be erased immediately or, alternatively, to demand that the processing of the data be restricted in accordance with the statutory provisions.
  • Right to data portability: You have the right to receive data concerning you which you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements, or to request its transmission to another controller.
  • Complaint to the supervisory authority: In accordance with the law and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State where you habitually reside, the supervisory authority of your place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.

Business services

We process data of our contractual andbusiness partners, e.g. customers and interested parties (collectively referredto as "contractual partners") within the context of contractual andcomparable legal relationships as well as associated actions and communicationwith the contractual partners or pre-contractually, e.g. to answer inquiries.

We process this data in order to fulfillour contractual obligations. These include, in particular, the obligations toprovide the agreed services, any update obligations and remedies in the eventof warranty and other service disruptions. In addition, we process the data toprotect our rights and for the purpose of administrative tasks associated withthese obligations and company organization. Furthermore, we process the data onthe basis of our legitimate interests in proper and economical business managementas well as security measures to protect our contractual partners and ourbusiness operations from misuse, endangerment of their data, secrets,information and rights (e.g. for the involvement of telecommunications,transport and other auxiliary services as well as subcontractors, banks, taxand legal advisors, payment service providers or tax authorities). Within theframework of applicable law, we only disclose the data of contractual partnersto third parties to the extent that this is necessary for the aforementionedpurposes or to fulfill legal obligations. Contractual partners will be informedabout further forms of processing, e.g. for marketing purposes, within thescope of this privacy policy.

Which data are necessary for theaforementioned purposes, we inform the contracting partners before or in thecontext of the data collection, e.g. in online forms by special marking (e.g.colors), and/or symbols (e.g. asterisks or the like), or personally.

We delete the data after expiry ofstatutory warranty and comparable obligations, i.e. in principle after expiryof 4 years, unless the data is stored in a customer account or must be kept forlegal reasons of archiving. The statutory retention period for documentsrelevant under tax law as well as for commercial books, inventories, openingbalance sheets, annual financial statements, the instructions required tounderstand these documents and other organizational documents and accountingrecords is ten years and for received commercial and business letters andreproductions of sent commercial and business letters six years. The periodbegins at the end of the calendar year in which the last entry was made in thebook, the inventory, the opening balance sheet, the annual financial statementsor the management report was prepared, the commercial or business letter wasreceived or sent, or the accounting document was created, furthermore therecord was made or the other documents were created.

  • Processed data types: Inventory data (For example, the full name, residential address, contact information, customer number, etc.); Payment Data (e.g. bank details, invoices, payment history); Contact data (e.g. postal and email addresses or phone numbers). Contract data (e.g. contract object, duration, customer category).
  • Data subjects: Service recipients and clients; Prospective customers. Business and contractual partners.
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; Communication; Office and organisational procedures; Organisational and Administrative Procedures. Business processes and management procedures.
  • Retention and deletion: Deletion in accordance with the information provided in the section "General Information on Data Retention and Deletion".
  • Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR); Compliance with a legal obligation (Article 6 (1) (c) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processingmethods, procedures and services used:

  • Software and Platform Services: We process the data of our users, registered and any test users (hereinafter uniformly referred to as "users") in order to provide them with our contractual services and on the basis of legitimate interests to ensure the security of our offer and to develop it further. The required details are identified as such within the context of the conclusion of the agreement, order or comparable contract and include the details required for the provision of services and invoicing as well as contact information in order to be able to hold any further consultations; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).

Business processes and operations

Personal data of service recipients andclients - including customers, clients, or in specific cases, mandates,patients, or business partners as well as other third parties - are processedwithin the framework of contractual and comparable legal relationships andpre-contractual measures such as the initiation of business relations. Thisdata processing supports and facilitates business processes in areas such ascustomer management, sales, payment transactions, accounting, and projectmanagement.

The collected data is used to fulfilcontractual obligations and make business processes efficient. This includesthe execution of business transactions, the management of customerrelationships, the optimisation of sales strategies, and ensuring internalinvoicing and financial processes. Additionally, the data supports theprotection of the rights of the controller and promotes administrative tasks aswell as the organisation of the company.

Personal data may be transferred to thirdparties if necessary for fulfilling the mentioned purposes or legalobligations. After legal retention periods expire or when the purpose ofprocessing no longer applies, the data will be deleted. This also includes datathat must be stored for longer periods due to tax law and legal obligations toprovide evidence.

  • Processed data types: Inventory data (For example, the full name, residential address, contact information, customer number, etc.); Payment Data (e.g. bank details, invoices, payment history); Contact data (e.g. postal and email addresses or phone numbers); Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.); Contract data (e.g. contract object, duration, customer category); Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features); Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties); Log data (e.g. log files concerning logins or data retrieval or access times.). Creditworthiness Data (e.g. received credit score, estimated default probability, risk classification based on this, historical payment behaviour).
  • Data subjects: Service recipients and clients; Prospective customers; Communication partner (Recipients of e-mails, letters, etc.); Business and contractual partners; Customers; Third parties; Users (e.g. website visitors, users of online services). Employees (e.g. employees, job applicants, temporary workers, and other personnel.).
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; Office and organisational procedures; Business processes and management procedures; Security measures; Provision of our online services and usability; Communication; Marketing; Sales promotion; Public relations; Assessment of creditworthiness; Financial and Payment Management. Information technology infrastructure (Operation and provision of information systems and technical devices, such as computers, servers, etc.).).
  • Retention and deletion: Deletion in accordance with the information provided in the section "General Information on Data Retention and Deletion".
  • Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR). Compliance with a legal obligation (Article 6 (1) (c) GDPR).

Further information on processingmethods, procedures and services used:

  • Customer Management and Customer Relationship Management (CRM): Processes required in the context of customer management and Customer Relationship Management (CRM) include customer acquisition in compliance with data protection regulations, measures to promote customer retention and loyalty, effective customer communication, complaint management and customer service with consideration of data protection, data management and analysis to support the customer relationship, management of CRM systems, secure account management, customer segmentation and targeting; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).
  • Contact management and contact maintenance: Processes required in the context of organizing, maintaining, and securing contact information (e.g., setting up and maintaining a central contact database, regular updates of contact information, monitoring data integrity, implementing data protection measures, ensuring access controls, conducting backups and restorations of contact data, training employees in effective use of contact management software, regular review of communication history and adjustment of contact strategies); Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).
  • Customer Account: Customers can create an account within our online offer (e.g. customer or user account, "customer account" for short). If the registration of a customer account is required, customers will be informed of this as well as of the details required for registration. The customer accounts are not public and cannot be indexed by search engines. In the course of registration and subsequent registration and use of the customer account, we store the IP addresses of the contractual partners along with the access times, in order to be able to prove the registration and prevent any misuse of the customer account. If the customer account has been terminated, the customer account data will be deleted after the termination date, unless it is retained for purposes other than provision in the customer account or must be retained for legal reasons (e.g. internal storage of customer data, order transactions or invoices). It is the customers' responsibility to back up their data when terminating the customer Account; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).
  • General Payment Transactions: Procedures required for carrying out payment transactions, monitoring bank accounts, and controlling payment flows (e.g., creation and verification of transfers, processing of direct debit transactions, checking of account statements, monitoring of incoming and outgoing payments, management of chargebacks, account reconciliation, cash management); Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).
  • Accounting, accounts payable, accounts receivable: Procedures required for the collection, processing, and control of business transactions in the area of accounts payable and receivable accounting (e.g., creation and verification of incoming and outgoing invoices, monitoring and management of outstanding items, execution of payment transactions, handling of dunning processes, account reconciliation within the scope of receivables and payables, accounts payable accounting, and accounts receivable accounting); Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Compliance with a legal obligation (Article 6 (1) (c) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).
  • Financial Accounting and Taxes: Procedures required for the collection, management, and control of finance-related business transactions as well as for the calculation, reporting, and payment of taxes (e.g., accounting and posting of business transactions, preparation of quarterly and annual financial statements, execution of payment transactions, handling of dunning processes, account reconciliation, tax consulting, preparation and submission of tax returns, management of tax affairs); Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Compliance with a legal obligation (Article 6 (1) (c) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).
  • Marketing, advertising, and sales promotion: Processes required in the context of marketing, advertising, and sales promotion (e.g., market analysis and audience targeting, development of marketing strategies, planning and execution of advertising campaigns, design and production of advertising materials, online marketing including SEO and social media campaigns, event marketing and trade show participation, customer loyalty programs, sales promotion measures, performance measurement and optimisation of marketing activities, budget management and cost control); Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).
  • Public Relations: Processes required in the context of public relations and public relations activities (e.g., development and implementation of communication strategies, planning and execution of PR campaigns, creation and distribution of press releases, maintenance of media contacts, monitoring and analysis of media response, organisation of press conferences and public events, crisis communication, creation of content for social media and corporate websites, management of corporate branding); Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Providers and services used in the course of business

As part of our business activities, we useadditional services, platforms, interfaces or plug-ins from third-partyproviders (in short, "services") in compliance with legalrequirements. Their use is based on our interests in the proper, legal andeconomic management of our business operations and internal organization.

  • Processed data types: Inventory data (For example, the full name, residential address, contact information, customer number, etc.); Payment Data (e.g. bank details, invoices, payment history); Contact data (e.g. postal and email addresses or phone numbers); Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.). Contract data (e.g. contract object, duration, customer category).
  • Data subjects: Service recipients and clients; Prospective customers; Business and contractual partners. Employees (e.g. employees, job applicants, temporary workers, and other personnel.).
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; Office and organisational procedures. Business processes and management procedures.
  • Retention and deletion: Deletion in accordance with the information provided in the section "General Information on Data Retention and Deletion".
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processingmethods, procedures and services used:

Payment Procedure

Within the framework of contractual andother legal relationships, due to legal obligations or otherwise on the basisof our legitimate interests, we offer data subjects efficient and securepayment options and use other service providers for this purpose in addition tobanks and credit institutions (collectively referred to as "paymentservice providers").

The data processed by the payment serviceproviders includes inventory data, such as the name and address, bank data,such as account numbers or credit card numbers, passwords, TANs and checksums,as well as the contract, total and recipient-related information. Theinformation is required to carry out the transactions. However, the dataentered is only processed by the payment service providers and stored withthem. I.e. we do not receive any account or credit card related information,but only information with confirmation or negative information of the payment.Under certain circumstances, the data may be transmitted by the payment serviceproviders to credit agencies. The purpose of this transmission is to checkidentity and creditworthiness. Please refer to the terms and conditions anddata protection information of the payment service providers.

The terms and conditions and dataprotection information of the respective payment service providers apply to thepayment transactions and can be accessed within the respective websites ortransaction applications. We also refer to these for further information andthe assertion of revocation, information and other data subject rights.

  • Processed data types: Inventory data (For example, the full name, residential address, contact information, customer number, etc.); Payment Data (e.g. bank details, invoices, payment history); Contract data (e.g. contract object, duration, customer category); Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features); Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties); Contact data (e.g. postal and email addresses or phone numbers). Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.).
  • Data subjects: Service recipients and clients; Business and contractual partners. Prospective customers.
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; Business processes and management procedures; Conversion tracking (Measurement of the effectiveness of marketing activities); Marketing. Provision of our online services and usability.
  • Retention and deletion: Deletion in accordance with the information provided in the section "General Information on Data Retention and Deletion".
  • Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processingmethods, procedures and services used:

Provision of online services and web hosting

We process user data in order to be able toprovide them with our online services. For this purpose, we process the IPaddress of the user, which is necessary to transmit the content and functionsof our online services to the user's browser or terminal device.

  • Processed data types: Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features); Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties); Log data (e.g. log files concerning logins or data retrieval or access times.); Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.). Contact data (e.g. postal and email addresses or phone numbers).
  • Data subjects: Users (e.g. website visitors, users of online services); Business and contractual partners. Prospective customers.
  • Purposes of processing: Provision of our online services and usability; Information technology infrastructure (Operation and provision of information systems and technical devices, such as computers, servers, etc.).); Security measures; Office and organisational procedures; Communication; Direct marketing (e.g. by e-mail or postal); Web Analytics (e.g. access statistics, recognition of returning visitors); Conversion tracking (Measurement of the effectiveness of marketing activities); Affiliate Tracking; A/B Tests. Marketing.
  • Retention and deletion: Deletion in accordance with the information provided in the section "General Information on Data Retention and Deletion".
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processingmethods, procedures and services used:

  • Provision of online offer on rented hosting space: For the provision of our online services, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also referred to as a "web hoster"); Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).
  • Collection of Access Data and Log Files: Access to our online service is logged in the form of so-called "server log files". Server log files may include the address and name of the accessed web pages and files, date and time of access, transferred data volumes, notification of successful retrieval, browser type along with version, the user's operating system, referrer URL (the previously visited page), and typically IP addresses and the requesting provider. The server log files can be used for security purposes, e.g., to prevent server overload (especially in the case of abusive attacks, known as DDoS attacks), and to ensure server load management and stability; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR). Retention period: Log file information is stored for a maximum period of 30 days and then deleted or anonymized. Data, the further storage of which is necessary for evidence purposes, are excluded from deletion until the respective incident has been finally clarified.
  • Content-Delivery-Network: We use a so-called "Content Delivery Network" (CDN). A CDN is a service with whose help contents of our online services, in particular large media files, such as graphics or scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).
  • Google Cloud Services: Cloud infrastructure services and cloud-based application software; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://cloud.google.com/; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://cloud.google.com/terms/data-processing-addendum; Basis for third-country transfers: Data Privacy Framework (DPF). Further Information: https://cloud.google.com/privacy.
  • Webflow: Creation, management and hosting of websites, online forms and other web elements; Service provider: Webflow, Inc., 398 11th St., Floor 2, 94103 San Francisco, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://webflow.com; Privacy Policy: https://webflow.com/legal/eu-privacy-policy; Data Processing Agreement: https://webflow.com/legal/dpa. Basis for third-country transfers: Data Privacy Framework (DPF).
  • Wordpress.com: Hosting and software for the creation, provision and operation of websites, blogs and other online services; Service provider: Aut O’Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://wordpress.com; Privacy Policy: https://automattic.com/privacy/; Data Processing Agreement: https://wordpress.com/support/data-processing-agreements/. Basis for third-country transfers: Data Privacy Framework (DPF).
  • Hubspot Forms: Creation and management of forms, collection and storage of user data, integration into websites and CRM systems, automation of follow-up emails, analysis of form performance, segmentation of data for targeted marketing campaigns; Service provider: HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.hubspot.com/products/marketing/forms; Privacy Policy: https://legal.hubspot.com/privacy-policy; Data Processing Agreement: https://legal.hubspot.com/dpa. Basis for third-country transfers: Data Privacy Framework (DPF).

Use of Cookies

The term "cookies" refers tofunctions that store information on users' devices and read it from them.Cookies can also be used for different purposes, such as ensuring thefunctionality, security, and convenience of online services, as well asanalyzing visitor traffic. We use cookies in accordance with legal regulations.If necessary, we obtain users' consent in advance. If consent is not required,we rely on our legitimate interests. This applies when storing and readinginformation is essential to provide explicitly requested content and functions.This includes, for example, saving settings and ensuring the functionality andsecurity of our online services. Consent can be withdrawn at any time. Weclearly inform users about the scope of the consent and which cookies are used.

Information on legal data protectionbases: Whether we process personal data usingcookies depends on users' consent. If consent is given, it serves as the legalbasis. Without consent, we rely on our legitimate interests, as outlined inthis section and in the context of the respective services and procedures.

Storage duration: The following types of cookies are distinguished based on theirstorage duration:

  • Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user leaves an online service and closes their device (e.g., browser or mobile application).
  • Permanent cookies: Permanent cookies remain stored even after the device is closed. For example, the login status can be saved, and preferred content can be displayed directly when the user revisits a website. Additionally, the user data collected with cookies may be used for audience measurement. Unless we provide explicit information to users about the type and storage duration of cookies (e.g., when obtaining consent), users should assume that these are permanent and may have a storage duration of up to two years.

General information on withdrawal andobjection (opt-out): Users can withdraw theirconsent at any time and also object to the processing according to legalregulations, including through the privacy settings of their browser.

  • Processed data types: Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR). Consent (Article 6 (1) (a) GDPR).

Further information on processingmethods, procedures and services used:

  • Processing Cookie Data on the Basis of Consent: We implement a consent management solution that obtains users' consent for the use of cookies or for the processes and providers mentioned within the consent management framework. This procedure is designed to solicit, log, manage, and revoke consents, particularly regarding the use of cookies and similar technologies employed to store, read from, and process information on users' devices. As part of this procedure, user consents are obtained for the use of cookies and the associated processing of information, including specific processing and providers named in the consent management process. Users also have the option to manage and withdraw their consents. Consent declarations are stored to avoid repeated queries and to provide proof of consent according to legal requirements. The storage is carried out server-side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies in order to associate the consent with a specific user or their device.If no specific details about the providers of consent management services are provided, the following general notes apply: The duration of consent storage is up to two years. A pseudonymous user identifier is created, which is stored along with the time of consent, details on the scope of consent (e.g., relevant categories of cookies and/or service providers), as well as information about the browser, system, and device used; Legal Basis: Consent (Article 6 (1) (a) GDPR).
  • Usercentrics: Cookie Consent Management: Procedures for obtaining, recording, managing, and revoking consents, particularly for the use of cookies and similar technologies for storing, accessing, and processing information on users' devices as well as their processing; Service provider: Usercentrics GmbH, Sendlinger Strasse 7, 80331 Munich, Germany; Website: https://usercentrics.com/. Privacy Policy: https://usercentrics.com/privacy-policy/.

Special Notes on Applications (Apps)

We process the data of the users of ourapplication to the extent necessary to provide the users with the applicationand its functionalities, to monitor its security and to develop it further.Furthermore, we may contact users in compliance with the statutory provisionsif communication is necessary for the purposes of administration or use of theapplication. In addition, we refer to the data protection information in thisprivacy policy with regard to the processing of user data.

Legal basis:The processing of data necessary for the provision of the functionalities ofthe application serves to fulfil contractual obligations. This also applies ifthe provision of the functions requires user authorisation (e.g. release ofdevice functions). If the processing of data is not necessary for the provisionof the functionalities of the application, but serves the security of theapplication or our business interests (e.g. collection of data for the purposeof optimising the application or security purposes), it is carried out on thebasis of our legitimate interests. If users are expressly requested to givetheir consent to the processing of their data, the data covered by the consentis processed on the basis of the consent.

  • Processed data types: Inventory data (For example, the full name, residential address, contact information, customer number, etc.); Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features); Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties); Payment Data (e.g. bank details, invoices, payment history); Contract data (e.g. contract object, duration, customer category). Audio recordings.
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; Security measures. Provision of our online services and usability.
  • Retention and deletion: Deletion in accordance with the information provided in the section "General Information on Data Retention and Deletion".
  • Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processingmethods, procedures and services used:

  • Commercial use: We process the data of the users of our application, registered and any test users (hereinafter uniformly referred to as "users") in order to provide them with our contractual services and on the basis of legitimate interests to ensure the security of our application and to develop it further. The required details are identified as such within the scope of the conclusion of a contract for the use of the application, the conclusion of an order, an order or a comparable contract and may include the details required for the provision of services and any invoicing as well as contact information in order to be able to hold any consultations; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Device authorizations for access to functions and data: The use of certain functions of our application may require access to the camera and the stored recordings of the users. By default, these authorizations must be granted by the user and can be revoked at any time in the settings of the respective devices. The exact procedure for controlling app permissions may depend on the user's device and software. Users can contact us if they require further explanation. We would like to point out that the refusal or revocation of the respective authorizations can affect the functionality of our application.
  • Use of the microphone functions: The use of certain functions of our application may require access to the camera and the stored recordings of the users. By default, these authorizations must be granted by the user and can be revoked at any time in the settings of the respective devices. The exact procedure for controlling app permissions may depend on the user's device and software. Users can contact us if they require further explanation. We would like to point out that the refusal or revocation of the respective authorizations can affect the functionality of our application.
  • Location history and movement profiles: The location data is only used selectively and is not processed to create a location history or a movement profile of the devices used or of their users.

Registration, Login and User Account

Users can create a user account. Within thescope of registration, the required mandatory information is communicated tothe users and processed for the purposes of providing the user account on thebasis of contractual fulfilment of obligations. The processed data includes inparticular the login information (name, password and an e-mail address).

Within the scope of using our registrationand login functions as well as the use of the user account, we store the IPaddress and the time of the respective user action. The storage is based on ourlegitimate interests, as well as the user's protection against misuse and otherunauthorized use. This data will not be passed on to third parties unless it isnecessary to pursue our claims or there is a legal obligation to do so.

Users may be informed by e-mail ofinformation relevant to their user account, such as technical changes.

  • Processed data types: Inventory data (For example, the full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or phone numbers); Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.); Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features). Log data (e.g. log files concerning logins or data retrieval or access times.).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; Security measures; Organisational and Administrative Procedures. Provision of our online services and usability.
  • Retention and deletion: Deletion in accordance with the information provided in the section "General Information on Data Retention and Deletion". Deletion after termination.
  • Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processingmethods, procedures and services used:

  • Registration with pseudonyms: Users may use pseudonyms as user names instead of real names; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • Users' profiles are public: The users' profiles are not publicly visible or accessible.
  • Deletion of data after termination: If users have terminated their user account, their data relating to the user account will be deleted, subject to any legal permission, obligation or consent of the users; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).
  • No obligation to retain data: It is the responsibility of the users to secure their data before the end of the contract in the event of termination. We are entitled to irretrievably delete all user data stored during the term of the contract; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).

Single Sign-on Authentication

Single Sign-On" or "SingleSign-On Authentication or Logon" are procedures that allow users to log into our online services using a user account with a provider of Single Sign-Onservices (e.g. a social network). The prerequisite for Single Sign-OnAuthentication is that users are registered with the respective Single Sign-Onprovider and enter the required access data in the online form provided forthis purpose, or are already logged in with the Single Sign-On provider andconfirm the Single Sign-On login via the button.

Authentication takes place directly withthe respective single sign-on provider. Within the scope of suchauthentication, we receive a user ID with the information that the user islogged in with the respective single sign-on provider under this user ID and anID that cannot be used for other purposes (so-called "user handle").Whether we receive further data depends solely on the single sign-on procedureused, the data releases selected as part of authentication and also which datausers have released in the privacy or other settings of the user account withthe single sign-on provider. Depending on the single sign-on provider and theuser's choice, there can be different data, usually the e-mail address and theuser name. The password entered by the single sign-on provider as part of thesingle sign-on procedure is neither visible to us nor is it stored by us.

Users are requested to note that their datastored with us can be automatically compared with their user account with thesingle sign-on provider, but this is not always possible or actual. If, forexample, the e-mail addresses of users change, users must change these manuallyin their user account with us.

We can use single sign-on authentication,provided that it has been agreed with users in the context of pre-fulfillmentor fulfilment of the contract, in the context of consent processing andotherwise use it on the basis of our legitimate interests and the interests ofusers in an effective and secure authentication system.

Should users decide to no longer want touse the link of their user account with the Single Sign-On provider for theSingle Sign-On procedure, they must remove this link within their user accountwith the Single Sign-On provider. If users wish to delete their data from us,they must cancel their registration with us.

  • Processed data types: Inventory data (For example, the full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or phone numbers); Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features). Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; Security measures; Authentication processes. Provision of our online services and usability.
  • Retention and deletion: Deletion in accordance with the information provided in the section "General Information on Data Retention and Deletion". Deletion after termination.
  • Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processingmethods, procedures and services used:

Blogs and publication media

We use blogs or comparable means of onlinecommunication and publication (hereinafter "publication medium").Readers' data will only be processed for the purposes of the publication mediumto the extent necessary for its presentation and communication between authorsand readers or for security reasons. For the rest, we refer to the informationon the processing of visitors to our publication medium within the scope ofthis privacy policy.

  • Processed data types: Inventory data (For example, the full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or phone numbers); Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.); Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features). Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Feedback (e.g. collecting feedback via online form). Provision of our online services and usability.
  • Retention and deletion: Deletion in accordance with the information provided in the section "General Information on Data Retention and Deletion".
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Contact and Inquiry Management

When contacting us (e.g. via mail, contactform, e-mail, telephone or via social media) as well as in the context ofexisting user and business relationships, the information of the inquiringpersons is processed to the extent necessary to respond to the contact requestsand any requested measures.

  • Processed data types: Inventory data (For example, the full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or phone numbers); Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.); Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features). Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties).
  • Data subjects: Communication partner (Recipients of e-mails, letters, etc.).
  • Purposes of processing: Communication; Organisational and Administrative Procedures; Feedback (e.g. collecting feedback via online form). Provision of our online services and usability.
  • Retention and deletion: Deletion in accordance with the information provided in the section "General Information on Data Retention and Deletion".
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR). Performance of a contract and prior requests (Article 6 (1) (b) GDPR).

Further information on processingmethods, procedures and services used:

  • Contact form: Upon contacting us via our contact form, email, or other means of communication, we process the personal data transmitted to us for the purpose of responding to and handling the respective matter. This typically includes details such as name, contact information, and possibly additional information provided to us that is necessary for appropriate processing. We use this data exclusively for the stated purpose of contact and communication; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).
  • HubSpot CRM: Management of customer contacts, tracking of sales activities, automation of marketing campaigns, analysis of sales data, creation and management of email campaigns, integration with other tools and platforms, management of customer support inquiries, AI-supported content generation, personalised email creation, predictive sales forecasts, automatic workflow descriptions and AI chatbots for customer interaction; Service provider: HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.hubspot.de; Privacy Policy: https://legal.hubspot.com/privacy-policy; Data Processing Agreement: https://legal.hubspot.com/dpa. Basis for third-country transfers: Data Privacy Framework (DPF).

Chatbots and chat functions

We provide online chats and chatbotfunctions as a means of communication (together referred to as "ChatServices"). A chat is an online conversation that is conducted with acertain degree of immediacy. A chatbot is software that answers users'questions or informs them about messages. If you use our chat functions, we mayprocess your personal data.

If you use our Chat Services within anonline platform, your identification number is also stored within therespective platform. We may also collect information about which users interactwith our Chat Services and when. Furthermore, we store the content of yourconversations via the Chat Services and log registration and consent processesin order to be able to prove these in accordance with legal requirements.

We would like to inform users that therespective platform provider can find out that and when users communicate withour Chat Services and can collect technical information about the user's deviceused and, depending on the settings of their device, also location information(so-called metadata) for the purpose of optimising the respective services andfor security purposes. Likewise, the metadata of communication via ChatServices (i.e., information about who has communicated with whom) could be usedby the respective platform providers for marketing purposes or to displayadvertising tailored to users in accordance with their regulations, to which werefer for further information.

If users agree to activate information withregular messages to a chatbot, they have the possibility to unsubscribe fromthe information for the future at any time. The chatbot points out to users howand with which terms they can unsubscribe the messages. By unsubscribing fromthe chatbot messages, Users' data is deleted from the directory of messagerecipients.

We use the aforementioned information tooperate our Chat Services, e.g. to address users personally, to answer theirinquiries, to transmit any requested content and also to improve our ChatServices (e.g. to "teach" chatbots answers to frequently askedquestions or to identify unanswered inquiries).

Information on Legal basis: We use the Chat Services on the basis of a consent if we firstobtain the permission of the users to process their data by the Chat Services(this applies in cases where users are asked for consent, e.g. so that achatbot regularly sends them messages). If we use Chat Services to answer userqueries about our services or our company, this is done for contractual andpre-contractual communication. In addition, we use Chat Services based on ourlegitimate interests in optimizing the Chat Services, its operating efficiencyand enhancing the positive user experience.

Withdrawal, objection and deletion: You can revoke a given consent at any time or contradict theprocessing of your data in the context of our chatbot use.

  • Processed data types: Contact data (e.g. postal and email addresses or phone numbers); Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.). Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features).
  • Data subjects: Communication partner (Recipients of e-mails, letters, etc.).
  • Purposes of processing: Communication.
  • Retention and deletion: Deletion in accordance with the information provided in the section "General Information on Data Retention and Deletion".
  • Legal Basis: Consent (Article 6 (1) (a) GDPR); Performance of a contract and prior requests (Article 6 (1) (b) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processingmethods, procedures and services used:

Push notifications

With the consent of the users, we can sendthe users so-called "push notifications". These are messages that aredisplayed on users' screens, devices or browsers, even if our online servicesare not being actively used.

In order to sign up for push messages,users must confirm that their browser or device has requested to receive pushmessages. This approval process is documented and stored. The storage isnecessary to recognize whether users have consented to receive the pushmessages and to be able to prove their consent. For these purposes, apseudonymous identifier of the browser (so-called "push token") orthe device ID of a terminal device is stored.

The push messages may be necessary for thefulfilment of contractual obligations (e.g. technical and organisationalinformation relevant for the use of our online offer) and will otherwise besent, unless specifically mentioned below, on the basis of user consent. Userscan change the receipt of push messages at any time using the notificationsettings of their respective browsers or end devices.

Contents:

Notification of status changes, updates, oruser requests

  • Processed data types: Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features). Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties).
  • Data subjects: Communication partner (Recipients of e-mails, letters, etc.).
  • Purposes of processing: Communication. Provision of our online services and usability.
  • Retention and deletion: Deletion in accordance with the information provided in the section "General Information on Data Retention and Deletion". Deletion after termination.
  • Legal Basis: Consent (Article 6 (1) (a) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).

Artificial Intelligence (AI)

We use artificial intelligence (AI), whichinvolves the processing of personal data. The specific purposes and ourinterest in using AI are mentioned below. According to the term "AIsystem" as defined in Article 3 No. 1 of the AI Regulation, we understandAI to be a machine-based system designed for varying degrees of autonomousoperation, capable of adaptation after deployment, and producing outputs suchas predictions, content, recommendations, or decisions that can influencephysical or virtual environments.

Our AI systems are used in strictcompliance with legal requirements. These include both specific regulations forartificial intelligence and data protection requirements. In particular, weadhere to the principles of lawfulness, transparency, fairness, humanoversight, purpose limitation, data minimisation, integrity andconfidentiality. We ensure that the processing of personal data is always basedon a legal foundation. This may either be the consent of the data subjects or astatutory permission.

When using external AI systems, wecarefully select their providers (hereinafter referred to as "AIproviders"). In accordance with our legal obligations, we ensure that theAI providers comply with applicable provisions. We also observe our duties whenusing or operating the acquired AI services. The processing of personal data byus and the AI providers is carried out exclusively on the basis of consent orlegal authorisation. We place particular emphasis on transparency, fairness andmaintaining human oversight over AI-supported decision-making processes.

To protect processed data, we implementappropriate and robust technical as well as organisational measures. Theseensure the integrity and confidentiality of processed data and minimisepotential risks. Through regular reviews of AI providers and their services, weensure ongoing compliance with current legal and ethical standards.

  • Processed data types: Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.). Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features).
  • Data subjects: Users (e.g. website visitors, users of online services). Third parties.
  • Purposes of processing: Artificial Intelligence (AI).
  • Retention and deletion: Deletion in accordance with the information provided in the section "General Information on Data Retention and Deletion".

Further information on processingmethods, procedures and services used:

  • Assembly AI: AssemblyAI is an AI platform that provides an interface for speech recognition and analysis to automatically transcribe, analyze, and extract important information from audio and video content. The platform offers advanced features such as speaker recognition, summaries, and content analysis.

    Data Processing Addendum: https://www.assemblyai.com/legal/data-processing-addendum; Service provider: AssemblyAI, Inc.
    2261 Market Street #4577
    San Francisco, CA 94114
    USA; Website: https://www.assemblyai.com. Privacy Policy: https://www.assemblyai.com/legal/privacy-policy.

Cloud Services

We use Internet-accessible softwareservices (so-called "cloud services", also referred to as"Software as a Service") provided on the servers of its providers forthe storage and management of content (e.g. document storage and management,exchange of documents, content and information with certain recipients orpublication of content and information).

Within this framework, personal data may beprocessed and stored on the provider's servers insofar as this data is part ofcommunication processes with us or is otherwise processed by us in accordancewith this privacy policy. This data may include in particular master data andcontact data of data subjects, data on processes, contracts, other proceedingsand their contents. Cloud service providers also process usage data andmetadata that they use for security and service optimization purposes.

If we use cloud services to providedocuments and content to other users or publicly accessible websites, forms,etc., providers may store cookies on users' devices for web analysis or toremember user settings (e.g. in the case of media control).

  • Processed data types: Inventory data (For example, the full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or phone numbers); Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.). Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features).
  • Data subjects: Prospective customers; Communication partner (Recipients of e-mails, letters, etc.). Business and contractual partners.
  • Purposes of processing: Office and organisational procedures. Information technology infrastructure (Operation and provision of information systems and technical devices, such as computers, servers, etc.).).
  • Retention and deletion: Deletion in accordance with the information provided in the section "General Information on Data Retention and Deletion".
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processingmethods, procedures and services used:

Newsletter and Electronic Communications

We send newsletters, emails, and otherelectronic notifications (hereinafter "newsletters") exclusively withthe consent of the recipients or based on a legal basis. If the contents of thenewsletter are specified during registration for the newsletter, these contentsare decisive for the users' consent. Normally, providing your email address issufficient to sign up for our newsletter. However, to offer you a personalisedservice, we may ask for your name for personal salutation in the newsletter orfor additional information if necessary for the purpose of the newsletter.

Deletion and restriction of processing: Wemay store unsubscribed email addresses for up to three years based on ourlegitimate interests before deleting them to be able to demonstrate previouslygiven consent. The processing of these data is limited to the purpose ofpotentially defending against claims. An individual request for deletion ispossible at any time, provided that at the same time the former existence ofconsent is confirmed. In case of obligations to permanently observe objections,we reserve the right to store the email address solely for this purpose in ablocklist.

The logging of the registration process isbased on our legitimate interests for the purpose of proving its properexecution. If we commission a service provider to send emails, this is donebased on our legitimate interests in an efficient and secure mailing system.

Contents:

Information about us, our services,promotions and offers.

  • Processed data types: Inventory data (For example, the full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or phone numbers); Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties). Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features).
  • Data subjects: Communication partner (Recipients of e-mails, letters, etc.).
  • Purposes of processing: Direct marketing (e.g. by e-mail or postal).
  • Legal Basis: Consent (Article 6 (1) (a) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).
  • Opt-Out: You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can otherwise use one of the contact options listed above, preferably e-mail.

Further information on processingmethods, procedures and services used:

  • Measurement of opening rates and click rates: The newsletters contain a so-called "web beacons", which is a pixel-sized file that is retrieved from our server, or the server of the dispatch service provider if one is used, when the newsletter is opened. In the course of this retrieval, technical information such as details about the browser and your system, as well as your IP address and the time of access are collected. This information is used to technically improve our newsletter based on technical data or target audiences and their reading behavior, which can be determined by their access locations (identifiable by IP address) or access times. This analysis also includes determining whether and when newsletters are opened and which links are clicked. The information is assigned to individual newsletter recipients and stored in their profiles until deletion. The evaluations serve to recognize the reading habits of our users and adjust our content to them or send different content according to the interests of our users. The measurement of opening and click rates, as well as the storage of the measurement results in user profiles and their further processing, are based on user consent. Unfortunately, it is not possible to revoke success measurement separately; in this case, the entire newsletter subscription must be cancelled or objected to. In that case, stored profile information will be deleted; Legal Basis: Consent (Article 6 (1) (a) GDPR).
  • HubSpot: Marketing automation, email marketing, lead generation and management, analysis and reporting of marketing campaigns, customer service tools; Service provider: HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.hubspot.com; Privacy Policy: https://legal.hubspot.com/privacy-policy; Data Processing Agreement: https://legal.hubspot.com/dpa; Basis for third-country transfers: Data Privacy Framework (DPF). Further Information: https://legal.hubspot.com/dpa.
  • Mailchimp: Email marketing, automation of marketing processes, collection, storage and management of contact information, measurement of campaign performance, recording and analysis of recipient interaction with content, personalisation of content; Service provider: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://mailchimp.com; Privacy Policy: https://mailchimp.com/legal/; Data Processing Agreement: https://mailchimp.com/legal/data-processing-addendum/; Basis for third-country transfers: Data Privacy Framework (DPF). Further Information: Special safety measures: https://mailchimp.com/help/Mailchimp-european-data-transfers/.

Web Analysis, Monitoring and Optimization

Web analytics (also referred to as"reach measurement") is used to evaluate the visitor flows of ouronline services and may include pseudonymous values related to visitorbehavior, interests, or demographic information such as age or gender. Throughreach analysis, we can, for example, identify when our online services or theirfunctions and content are most frequently used or likely to encourage repeatvisits. It also enables us to determine which areas need optimization.

In addition to web analytics, we may alsouse testing procedures to test and optimize different versions of our onlineservices or their components.

Unless otherwise specified below, profiles(i.e., data combined from a usage process) may be created for these purposes,and information can be stored in and later retrieved from a browser or device.The data collected includes, in particular, visited websites and elements usedon them, as well as technical information such as the browser used, thecomputer system, and information about usage times. If users have given consentto the collection of their location data to us or to the providers of the serviceswe use, the processing of location data is also possible.

Additionally, users' IP addresses arestored. However, we use an IP masking process (i.e., pseudonymization byshortening the IP address) to protect users. In general, no clear user data(such as email addresses or names) is stored as part of web analytics, A/Btesting, or optimization. Instead, pseudonyms are used. This means that neitherwe nor the providers of the software used know the actual identity of theusers, only the information stored in their profiles for the respectiveprocedures.

Legal basis information: If we ask usersfor their consent to use third-party providers, the legal basis for dataprocessing is consent. Otherwise, user data is processed based on ourlegitimate interests (i.e., our interest in efficient, economic, and user-friendlyservices). In this context, we would also like to point out the information onthe use of cookies in this privacy policy.

  • Processed data types: Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features); Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties); Inventory data (For example, the full name, residential address, contact information, customer number, etc.). Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Web Analytics (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (Creating user profiles); Provision of our online services and usability; Targeting (e.g. profiling based on interests and behaviour, use of cookies); Clicktracking; A/B Tests; Heatmaps ("Heatmaps" are mouse movements of the users, which are combined to an overall picture.); Conversion tracking (Measurement of the effectiveness of marketing activities); Affiliate Tracking. Marketing.
  • Retention and deletion: Deletion in accordance with the information provided in the section "General Information on Data Retention and Deletion". Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years.).
  • Security measures: IP Masking (Pseudonymization of the IP address).
  • Legal Basis: Consent (Article 6 (1) (a) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processingmethods, procedures and services used:

  • Google Analytics: We use Google Analytics to perform measurement and analysis of the use of our online services by users based on a pseudonymous user identification number. This identification number does not contain any unique data, such as names or email addresses. It is used to assign analysis information to an end device in order to recognize which content users have accessed within one or various usage processes, which search terms they have used, have accessed again or have interacted with our online services. Likewise, the time of use and its duration are stored, as well as the sources of users referring to our online services and technical aspects of their end devices and browsers.
    In the process, pseudonymous profiles of users are created with information from the use of various devices, and cookies may be used. Google Analytics does not log or store individual IP addresses. Analytics does provide coarse geo-location data by deriving the following metadata from IP addresses: City (and the derived latitude, and longitude of the city), Continent, Country, Region, Subcontinent (and ID-based counterparts). For EU-based traffic, IP-address data is used solely for geo-location data derivation before being immediately discarded. It is not logged, accessible, or used for any additional use cases. When Analytics collects measurement data, all IP lookups are performed on EU-based servers before forwarding traffic to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://marketingplatform.google.com/intl/en/about/analytics/; Security measures: IP Masking (Pseudonymization of the IP address); Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://business.safety.google/adsprocessorterms/; Basis for third-country transfers: Data Privacy Framework (DPF); Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=en, Settings for the Display of Advertisements: https://myadcenter.google.com/personalizationoff. Further Information: https://business.safety.google/adsservices/ (Types of processing and data processed).
  • Hotjar Observe: Software for the analysis and optimization of online services based on pseudonymously performed measurements and analyses of user behavior, which may include in particular A/B tests (measurement of the popularity and user-friendliness of different content and functions), measurement of click paths and interaction with content and functions of the online service (as so-called heat maps and recordings); Service provider: Hotjar Ltd., 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://www.hotjar.com; Privacy Policy: https://www.hotjar.com/legal/policies/privacy; Retention period: The cookies that Hotjar uses have a different "lifetime"; some last up to 365 days, some only last during the current visit; cookie policy: https://www.hotjar.com/legal/policies/cookie-information. Opt-Out: https://www.hotjar.com/legal/compliance/opt-out.
  • Supabase: Cloud-based platform that provides developers with a set of tools for building and scaling applications, including authentication (secure way to add authentication to the application, with support for multiple authentication providers, passwordless sign-in, social login, and multi-factor authentication), real-time database, APIs (interfaces with built-in support for access control, filtering, sorting, and pagination as well as serverless functions), storage (file storage services in the cloud with support for object and relational storage, image resizing, and server-side rendering), and analytics (analysis services for measuring user behavior and application usage, with support for custom event tracking, cohort analysis, and user segmentation, as well as integration with other analytics platforms); Service provider: Supabase, Inc., 970 Toa Payoh North #07-04, Singapore 318992; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://supabase.com/; Privacy Policy: https://supabase.com/privacy. Basis for third-country transfers: Adequacy decision (Großbritannien).

Online Marketing

We process personal data for the purposesof online marketing, which may include in particular the marketing ofadvertising space or the display of advertising and other content (collectivelyreferred to as "Content") based on the potential interests of usersand the measurement of their effectiveness.

For these purposes, so-called user profilesare created and stored in a file (so-called "cookie") or similarprocedure is used by which the relevant user information for the display of theaforementioned content is stored. This information may include, for example,content viewed, websites visited, online networks used, communication partnersand technical information such as the browser used, computer system used andinformation on usage times and used functions. If users have consented to thecollection of their sideline data, these can also be processed.

The IP addresses of the users are alsostored. However, we use provided IP masking procedures (i.e. pseudonymisationby shortening the IP address) to ensure the protection of the user's by using apseudonym. In general, within the framework of the online marketing process, noclear user data (such as e-mail addresses or names) is secured, but pseudonyms.This means that we, as well as the providers of online marketing procedures, donot know the actual identity of the users, but only the information stored intheir profiles.

The information in the profiles is usuallystored in the cookies or similar memorizing procedures. These cookies canlater, generally also on other websites that use the same online marketingtechnology, be read and analyzed for purposes of content display, as well assupplemented with other data and stored on the server of the online marketingtechnology provider.

Exceptionally, clear data can be assignedto the profiles. This is the case, for example, if the users are members of asocial network whose online marketing technology we use and the network linksthe profiles of the users in the aforementioned data. Please note that usersmay enter into additional agreements with the social network providers or otherservice providers, e.g. by consenting as part of a registration process.

As a matter of principle, we only gainaccess to summarised information about the performance of our advertisements.However, within the framework of so-called conversion measurement, we can checkwhich of our online marketing processes have led to a so-called conversion,i.e. to the conclusion of a contract with us. The conversion measurement isused alone for the performance analysis of our marketing activities.

Unless otherwise stated, we kindly ask youto consider that cookies used will be stored for a period of two years.

Notes on revocation and objection:

We refer to the privacy policies of therespective service providers and the possibilities for objection (so-called"opt-out"). If no explicit opt-out option has been specified, it ispossible to deactivate cookies in the settings of your browser. However, thismay restrict the functions of our online offer. We therefore recommend thefollowing additional opt-out options, which are offered collectively for eacharea:

a) Europe: https://www.youronlinechoices.eu.

b) Canada: https://www.youradchoices.ca/choices.

c) USA: https://www.aboutads.info/choices.

d) Cross-regional: https://optout.aboutads.info.

  • Processed data types: Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features); Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties). Inventory data (For example, the full name, residential address, contact information, customer number, etc.).
  • Data subjects: Users (e.g. website visitors, users of online services). Service recipients and clients.
  • Purposes of processing: Web Analytics (e.g. access statistics, recognition of returning visitors); Targeting (e.g. profiling based on interests and behaviour, use of cookies); Affiliate Tracking; Marketing; Profiles with user-related information (Creating user profiles); Conversion tracking (Measurement of the effectiveness of marketing activities); Remarketing. Provision of our online services and usability.
  • Retention and deletion: Deletion in accordance with the information provided in the section "General Information on Data Retention and Deletion". Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years.).
  • Security measures: IP Masking (Pseudonymization of the IP address).
  • Legal Basis: Consent (Article 6 (1) (a) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processingmethods, procedures and services used:

  • Google Ads and Conversion Tracking: Online marketing process for purposes of placing content and advertisements within the provider's advertising network (e.g., in search results, in videos, on web pages, etc.) so that they are displayed to users who have a presumed interest in the ads. Furthermore, we measure the conversion of the ads, i.e. whether the users took them as a reason to interact with the ads and make use of the advertised offers (so-called conversion). However, we only receive anonymous information and no personal information about individual users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF); Further Information: Types of processing and data processed: https://business.safety.google/adsservices/. Google Ads Controller-Controller Data Protection Terms and standard contractual clauses for data transfers to third countries: https://business.safety.google/adscontrollerterms.
  • Google Ads Remarketing: Google Remarketing, also known as retargeting, is a technology that adds users who use an online service to a pseudonymous remarketing list so that users can be shown ads on other online services based on their visit to the online service
    ; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF); Further Information: Types of processing and data processed: https://business.safety.google/adsservices/. Google Ads Controller-Controller Data Protection Terms and standard contractual clauses for data transfers to third countries: https://business.safety.google/adscontrollerterms.
  • LinkedIn Insight Tag: Code that is loaded when a user visits our online offering and tracks the user's behavior and conversions, as well as stores it in a profile (possible use cases: measuring campaign performance, optimizing ad delivery, building custom and similar target groups); Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy, cookie policy: https://www.linkedin.com/legal/cookie_policy; Data Processing Agreement: https://www.linkedin.com/legal/l/dpa; Basis for third-country transfers: Data Privacy Framework (DPF). Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
  • Leadinfo: Leadinfo analyses general website usage data to identify trends and patterns in visitor behaviour. It provides aggregated information about companies, assists in classifying potential prospects, enables notification systems, and allows integration with CRM systems. How it works: Leadinfo identifies visits from companies on our website using IP addresses and provides us with publicly available information such as company names or addresses. Additionally, Leadinfo deploys two first-party cookies to evaluate user behaviour on our website and processes domains from form submissions (e.g., "leadinfo.com") to correlate IP addresses with companies and enhance the services; Service provider: Leadinfo B.V., Rivium Quadrant 141, 2909 LC Capelle aan den IJssel, Netherlands; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.leadinfo.com; Privacy Policy: https://www.leadinfo.com/en/legal/privacy/; Data Processing Agreement: https://portal.leadinfo.com/settings/legal. Opt-Out: https://www.leadinfo.com/en/legal/opt-out/.

Profiles in Social Networks (Social Media)

We maintain online presences within socialnetworks and process user data in this context in order to communicate with theusers active there or to offer information about us.

We would like to point out that user datamay be processed outside the European Union. This may entail risks for users,e.g. by making it more difficult to enforce users' rights.

In addition, user data is usually processedwithin social networks for market research and advertising purposes. Forexample, user profiles can be created on the basis of user behaviour and theassociated interests of users. The user profiles can then be used, for example,to place advertisements within and outside the networks which are presumed tocorrespond to the interests of the users. For these purposes, cookies areusually stored on the user's computer, in which the user's usage behaviour andinterests are stored. Furthermore, data can be stored in the user profilesindependently of the devices used by the users (especially if the users aremembers of the respective networks or will become members later on).

For a detailed description of therespective processing operations and the opt-out options, please refer to therespective data protection declarations and information provided by theproviders of the respective networks.

Also in the case of requests forinformation and the exercise of rights of data subjects, we point out thatthese can be most effectively pursued with the providers. Only the providershave access to the data of the users and can directly take appropriate measuresand provide information. If you still need help, please do not hesitate tocontact us.

  • Processed data types: Contact data (e.g. postal and email addresses or phone numbers); Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.). Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Communication; Feedback (e.g. collecting feedback via online form). Public relations.
  • Retention and deletion: Deletion in accordance with the information provided in the section "General Information on Data Retention and Deletion".
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processingmethods, procedures and services used:

  • Instagram: Social network, allows the sharing of photos and videos, commenting on and favouriting posts, messaging, subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.instagram.com; Privacy Policy: https://privacycenter.instagram.com/policy/. Basis for third-country transfers: Data Privacy Framework (DPF).
  • Facebook Pages: Profiles within the social network Facebook - We are jointly responsible (so called "joint controller") with Meta Platforms Ireland Limited for the collection (but not the further processing) of data of visitors to our Facebook page. This data includes information about the types of content users view or interact with, or the actions they take (see "Things that you and others do and provide" in the Facebook Data Policy: https://www.facebook.com/privacy/policy/), and information about the devices used by users (e.g., IP addresses, operating system, browser type, language settings, cookie information; see "Device Information" in the Facebook Data Policy: https://www.facebook.com/privacy/policy/). As explained in the Facebook Data Policy under "How we use this information?" Facebook also collects and uses information to provide analytics services, known as "page insights," to site operators to help them understand how people interact with their pages and with content associated with them. We have concluded a special agreement with Facebook ("Information about Page-Insights", https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular the security measures that Facebook must observe and in which Facebook has agreed to fulfill the rights of the persons concerned (i.e. users can send information access or deletion requests directly to Facebook). The rights of users (in particular to access to information, erasure, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Information about Page Insights" (https://www.facebook.com/legal/terms/information_about_page_insights_data). The joint controllership is limited to the collection and transfer of the data to Meta Platforms Ireland Limited, a company located in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/. Basis for third-country transfers: Data Privacy Framework (DPF).
  • LinkedIn: Social network - We are jointly responsible with LinkedIn Ireland Unlimited Company for the collection (but not the further processing) of visitor data, which is used to create "Page Insights" (statistics) for our LinkedIn profiles. This data includes information about the types of content users view or interact with, as well as the actions they take. It also includes details about the devices used, such as IP addresses, operating systems, browser types, language settings, and cookie data, as well as profile details of users, such as job function, country, industry, seniority, company size, and employment status. Privacy information regarding the processing of user data by LinkedIn can be found in LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy.
    We have entered into a special agreement with LinkedIn Ireland ("Page Insights Joint Controller Addendum," https://legal.linkedin.com/pages-joint-controller-addendum), which specifically regulates the security measures LinkedIn must comply with and in which LinkedIn has agreed to fulfill the rights of data subjects (i.e., users can, for example, direct requests for information or deletion directly to LinkedIn). The rights of users (particularly the right to information, deletion, objection, and to lodge a complaint with the competent supervisory authority) are not restricted by our agreements with LinkedIn. The joint responsibility is limited to the collection of data and its transmission to LinkedIn Ireland Unlimited Company, a company based in the EU. Further processing of the data is the sole responsibility of LinkedIn Ireland Unlimited Company, particularly concerning the transfer of data to the parent company LinkedIn Corporation in the USA; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Basis for third-country transfers: Data Privacy Framework (DPF). Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
  • X: Social network; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://x.com. Privacy Policy: https://x.com/privacy.
  • YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF). Opt-Out: https://myadcenter.google.com/personalizationoff.

Plugins and embedded functions and content

Within our online services, we integratefunctional and content elements that are obtained from the servers of theirrespective providers (hereinafter referred to as "third-partyproviders"). These may, for example, be graphics, videos or city maps(hereinafter uniformly referred to as "Content").

The integration always presupposes that thethird-party providers of this content process the IP address of the user, sincethey could not send the content to their browser without the IP address. The IPaddress is therefore required for the presentation of these contents orfunctions. We strive to use only those contents, whose respective offerers usethe IP address only for the distribution of the contents. Third parties mayalso use so-called pixel tags (invisible graphics, also known as "web beacons")for statistical or marketing purposes. The "pixel tags" can be usedto evaluate information such as visitor traffic on the pages of this website.The pseudonymous information may also be stored in cookies on the user's deviceand may include technical information about the browser and operating system,referring websites, visit times and other information about the use of ourwebsite, as well as may be linked to such information from other sources.

  • Processed data types: Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features). Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online services and usability. Provision of contractual services and fulfillment of contractual obligations.
  • Retention and deletion: Deletion in accordance with the information provided in the section "General Information on Data Retention and Deletion". Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years.).
  • Legal Basis: Consent (Article 6 (1) (a) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processingmethods, procedures and services used:

  • Integration of third-party software, scripts or frameworks: We incorporate into our online services software which we retrieve from servers of other providers (e.g. function libraries which we use for the purpose of displaying or user-friendliness of our online services). The respective providers collect the user's IP address and can process it for the purposes of transferring the software to the user's browser as well as for security purposes and for the evaluation and optimisation of their services; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).
  • Google Fonts (from Google Server): Obtaining fonts (and symbols) for the purpose of a technically secure, maintenance-free and efficient use of fonts and symbols with regard to timeliness and loading times, their uniform presentation and consideration of possible restrictions under licensing law. The provider of the fonts is informed of the user's IP address so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) are transmitted which are necessary for the provision of the fonts depending on the devices used and the technical environment. This data may be processed on a server of the provider of the fonts in the USA - When visiting our online services, users' browsers send their browser HTTP requests to the Google Fonts Web API. The Google Fonts Web API provides users with Google Fonts' cascading style sheets (CSS) and then with the fonts specified in the CCS. These HTTP requests include (1) the IP address used by each user to access the Internet, (2) the requested URL on the Google server, and (3) the HTTP headers, including the user agent describing the browser and operating system versions of the website visitors, as well as the referral URL (i.e., the web page where the Google font is to be displayed). IP addresses are not logged or stored on Google servers and they are not analyzed. The Google Fonts Web API logs details of HTTP requests (requested URL, user agent, and referring URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families for which the user wants to load fonts. This data is logged so that Google can determine how often a particular font family is requested. With the Google Fonts Web API, the user agent must match the font that is generated for the particular browser type. The user agent is logged primarily for debugging purposes and is used to generate aggregate usage statistics that measure the popularity of font families. These aggregate usage statistics are published on Google Fonts' Analytics page. Finally, the referral URL is logged so that the data can be used for production maintenance and to generate an aggregate report on top integrations based on the number of font requests. Google says it does not use any of the information collected by Google Fonts to profile end users or serve targeted ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://fonts.google.com/; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF). Further Information: https://developers.google.com/fonts/faq/privacy?hl=en.
  • reCAPTCHA: We integrate the "reCAPTCHA" function to be able to recognise whether entries (e.g. in online forms) are made by humans and not by automatically operating machines (so-called "bots"). The data processed may include IP addresses, information on operating systems, devices or browsers used, language settings, location, mouse movements, keystrokes, time spent on websites, previously visited websites, interactions with ReCaptcha on other websites, possibly cookies and results of manual recognition processes (e.g. answering questions asked or selecting objects in images). The data processing is based on our legitimate interest to protect our online services from abusive automated crawling and spam; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, , parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.google.com/recaptcha/; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF). Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=en, Settings for the Display of Advertisements: https://myadcenter.google.com/personalizationoff.

Management, Organization and Utilities

We use services, platforms and softwarefrom other providers (hereinafter referred to as " third-partyproviders") for the purposes of organizing, administering, planning andproviding our services. When selecting third-party providers and theirservices, we comply with the legal requirements.

Within this context, personal data may beprocessed and stored on the servers of third-party providers. This may includevarious data that we process in accordance with this privacy policy. This datamay include in particular master data and contact data of users, data onprocesses, contracts, other processes and their contents.

If users are referred to the third-partyproviders or their software or platforms in the context of communication,business or other relationships with us, the third-party provider processingmay process usage data and metadata that can be processed by them for securitypurposes, service optimisation or marketing purposes. We therefore ask you toread the data protection notices of the respective third party providers.

  • Processed data types: Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of creation.); Usage data (e.g. page views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features); Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties); Contract data (e.g. contract object, duration, customer category); Inventory data (For example, the full name, residential address, contact information, customer number, etc.). Contact data (e.g. postal and email addresses or phone numbers).
  • Data subjects: Communication partner (Recipients of e-mails, letters, etc.); Users (e.g. website visitors, users of online services). Business and contractual partners.
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; Office and organisational procedures; Web Analytics (e.g. access statistics, recognition of returning visitors). Profiles with user-related information (Creating user profiles).
  • Retention and deletion: Deletion in accordance with the information provided in the section "General Information on Data Retention and Deletion".
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processingmethods, procedures and services used:

Changes and Updates

We kindly ask you to inform yourselfregularly about the contents of our data protection declaration. We will adjustthe privacy policy as changes in our data processing practices make thisnecessary. We will inform you as soon as the changes require your cooperation(e.g. consent) or other individual notification.

If we provide addresses and contactinformation of companies and organizations in this privacy policy, we ask youto note that addresses may change over time and to verify the informationbefore contacting us.

Terminology and Definitions

In this section, you will find an overviewof the terminology used in this privacy policy. Where the terminology islegally defined, their legal definitions apply. The following explanations,however, are primarily intended to aid understanding.

  • A/B Tests: A/B tests are designed to improve the usability and performance of online services. For example, users are presented with different versions of a website or its elements, such as input forms, on which the placement of the contents or labels of the navigation elements can differ. The behaviour of users, e.g. prolonged visits to the site or more frequent interaction with the elements, can then be used to determine which of these sites or elements are more responsive to users' needs.
  • Affiliate Tracking: Custom Audiences refers to the process of determining target groups for advertising purposes, e.g. the display of advertisements. For example, a user's interest in certain products or topics on the Internet may be used to conclude that the user is interested in advertisements for similar products or the online store in which the user viewed the products. "Lookalike Audiences" is the term used to describe content that is viewed as suitable by users whose profiles or interests presumably correspond to the users for whom the profiles were created. For the purposes of creating custom audiences and lookalike audiences, cookies and web beacons are typically used.
  • Artificial Intelligence (AI): The purpose of processing data through Artificial Intelligence (AI) includes the automated analysis and processing of user data to identify patterns, make predictions, and improve the efficiency and quality of our services. This involves the collection, cleansing, and structuring of data, training and applying AI models, as well as the continuous review and optimisation of results, and is carried out exclusively with users' consent or based on legal authorisation grounds.
  • Clicktracking: Clicktracking allows users to keep track of their movements within an entire website. Since the results of these tests are more accurate if the interaction of the users can be followed over a certain period of time (e.g. if a user likes to return), cookies are usually stored on the computers of the users for these test purposes.
  • Contact data: Contact details are essential information that enables communication with individuals or organizations. They include, among others, phone numbers, postal addresses, and email addresses, as well as means of communication like social media handles and instant messaging identifiers.
  • Content data: Content data comprise information generated in the process of creating, editing, and publishing content of all types. This category of data may include texts, images, videos, audio files, and other multimedia content published across various platforms and media. Content data are not limited to the content itself but also include metadata providing information about the content, such as tags, descriptions, authorship details, and publication dates.
  • Contract data: Contract data are specific details pertaining to the formalisation of an agreement between two or more parties. They document the terms under which services or products are provided, exchanged, or sold. This category of data is essential for managing and fulfilling contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data may encompass the start and end dates of the contract, the nature of the agreed-upon services or products, pricing arrangements, payment terms, termination rights, extension options, and special conditions or clauses. They serve as the legal foundation for the relationship between the parties and are crucial for clarifying rights and duties, enforcing claims, and resolving disputes.
  • Controller: "Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • Conversion tracking: Conversion tracking is a method used to evaluate the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the devices of the users within the websites on which the marketing measures take place and then called up again on the target website (e.g. we can thus trace whether the advertisements placed by us on other websites were successful).
  • Employees: As employees, individuals are those who are engaged in an employment relationship, whether as staff, employees, or in similar positions. Employment refers to a legal relationship between an employer and an employee, established through an employment contract or agreement. It entails the obligation of the employer to pay the employee remuneration while the employee performs their work. The employment relationship encompasses various stages, including establishment, where the employment contract is concluded, execution, where the employee carries out their work activities, and termination, when the employment relationship ends, whether through termination, mutual agreement, or otherwise. Employee data encompasses all information pertaining to these individuals within the context of their employment. This includes aspects such as personal identification details, identification numbers, salary and banking information, working hours, holiday entitlements, health data, and performance assessments.
  • Heatmaps: "Heatmaps" are mouse movements of the users, which are combined to an overall picture, with the help of which it can be recognized, for example, which web page elements are preferred and which web page elements users prefer less.
  • Inventory data: Inventory data encompass essential information required for the identification and management of contractual partners, user accounts, profiles, and similar assignments. These data may include, among others, personal and demographic details such as names, contact information (addresses, phone numbers, email addresses), birth dates, and specific identifiers (user IDs). Inventory data form the foundation for any formal interaction between individuals and services, facilities, or systems, by enabling unique assignment and communication.
  • Log data: Protocol data, or log data, refer to information regarding events or activities that have been logged within a system or network. These data typically include details such as timestamps, IP addresses, user actions, error messages, and other specifics about the usage or operation of a system. Protocol data is often used for analyzing system issues, monitoring security, or generating performance reports.
  • Meta, communication and process data: Meta-, communication, and procedural data are categories that contain information about how data is processed, transmitted, and managed. Meta-data, also known as data about data, include information that describes the context, origin, and structure of other data. They can include details about file size, creation date, the author of a document, and modification histories. Communication data capture the exchange of information between users across various channels, such as email traffic, call logs, messages in social networks, and chat histories, including the involved parties, timestamps, and transmission paths. Procedural data describe the processes and operations within systems or organisations, including workflow documentations, logs of transactions and activities, and audit logs used for tracking and verifying procedures.
  • Payment Data: Payment data comprise all information necessary for processing payment transactions between buyers and sellers. This data is crucial for e-commerce, online banking, and any other form of financial transaction. It includes details such as credit card numbers, bank account information, payment amounts, transaction dates, verification numbers, and billing information. Payment data may also contain information on payment status, chargebacks, authorizations, and fees.
  • Personal Data: "personal data" means any information relating to an identified or identifiable natural person ("data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Processing: The term "processing" covers a wide range and practically every handling of data, be it collection, evaluation, storage, transmission or erasure.
  • Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, includes any kind of automated processing of personal data that consists of using these personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information concerning demographics, behaviour and interests, such as interaction with websites and their content, etc.) (e.g. interests in certain content or products, click behaviour on a website or location). Cookies and web beacons are often used for profiling purposes.
  • Remarketing: Remarketing" or "retargeting" is the term used, for example, to indicate for advertising purposes which products a user is interested in on a website in order to remind the user of these products on other websites, e.g. in advertisements.
  • Targeting: "Tracking" is the term used when the behaviour of users can be traced across several websites. As a rule, behavior and interest information with regard to the websites used is stored in cookies or on the servers of the tracking technology providers (so-called profiling). This information can then be used, for example, to display advertisements to users presumably corresponding to their interests.
  • Usage data: Usage data refer to information that captures how users interact with digital products, services, or platforms. These data encompass a wide range of information that demonstrates how users utilise applications, which features they prefer, how long they spend on specific pages, and through what paths they navigate an application. Usage data can also include the frequency of use, timestamps of activities, IP addresses, device information, and location data. They are particularly valuable for analysing user behaviour, optimising user experiences, personalising content, and improving products or services. Furthermore, usage data play a crucial role in identifying trends, preferences, and potential problem areas within digital offerings
  • Web Analytics: Web Analytics serves the evaluation of visitor traffic of online services and can determine their behavior or interests in certain information, such as content of websites. With the help of web analytics, website owners, for example, can recognize at what time visitors visit their website and what content they are interested in. This enables them, for example, to better adapt the content of their websites to the needs of their visitors. For the purposes of web analytics , pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online service.